Cutting edge innovation is driving record sales for Molly Maid Franchisees!
MOLLY Maid has again topped the ranks as the leading Franchise in the fast growth domestic cleaning industry.
The company recently celebrated its 40th anniversary, a testament to its staying power and Franchise focus, something that Chief Executive Kevin Hipkins says sets Molly Maid apart from others. “I think one the main reasons why we continue to be so successful and always rank so highly, is because we never stop trying to improve and help our Franchisees to build a profitable and successful business.
It’s this constant focus and drive that allows us to come up with new initiatives and strategies like our HomeSafe trademark, Best Employer branding and now our new line of eco-friendly cleaning products that are available for homeowners to purchase through our new on-line shop, mollymaidshop.com.” Molly Maid has invested well over £10 million in developing their instantly recognisable and leading brand, something that is clearly an advantage for Franchisees in helping them to attract new customers. YouGov research confirms that the brand is hands down the most well-known in the industry, something that Hipkins says is down to a couple of factors. “Our Franchisees can tap into the most comprehensive advertising support programmes in the industry, helping them to advertise and generate high levels of new customer enquiries. And, our innovative social media channels are so different than what others are doing, which is also helping to bring a new demographic of customers to Molly Maid.” A focus on helping Franchisees to grow their sales It adds up to a company that is as focused as ever on growth, which in turn is helping Franchisees to set new sales records.
In 2024 they will set a new record for annual sales with their top Franchisees set to grow by an eye-popping 20%; and, their highest growth Franchisee is on track for growth of over £100,000 in the year. It’s this sales growth that is also fuelling increases in Franchisee profits, something that is a somewhat built-in part of their financial model as well as a constant focus for their Franchise support team, led by industry veteran and Chief Operating Officer Jonathan Holden. “In the last year we have had eight face-to-face Franchisee meetings and at each one we are sharing trends, ideas and our strategies to help Franchisees be more profitable”, says Holden adding, “this schedule of face-to-face support is unique to Molly Maid, offering so many more collaborative opportunities than franchised organisations.” Innovative strategies to drive growth and expand the Molly Maid brand The company’s approach to innovation, which Hipkins says is a leading factor, has propelled them into the Elite of the Elite – the top 10 of all UK Franchises.
New sub-brands like HomeSafe which helped Franchisees take advantage of record demand coming out of COVID, and Best Employer to help Franchisees attract new staff and expand their business, have both been instrumental in helping to achieve the growth highlighted above. But the company’s newest innovation is designed to make both the brand and their Franchisees businesses even more successful.
The ecofriendly cleaning product market is booming but Hipkins notes there is not a single product that has much cleaning credibility as one that is endorsed by Molly Maid. “Years ago, we started looking for products that were safer for our teams of cleaners, our Franchisees, as well as the families we clean for and the environment, and came across a niche UK manufacturer who have what we believe are the best products out there. When I say the best, I mean the safest, most effective and sustainable products to clean with.” The company has recently launched their new on-line shop, and with an innovative profit sharing model, Hipkins says the profitability of a Franchisee’s business is set to increase even more. It’s no wonder Molly Maid Franchisees enjoy an un-parallelled business model to help them to develop the most profitable and valuable business in the domestic cleaning industry.
For more information about new and resale opportunities at Molly Maid, contact Aaron Watson, Director of Franchise Development, by email awatson@mollymaid.co.uk or by phone 01628 583765.