From clean homes to clean products: Molly Maid’s eco-friendly expansion
Molly Maid, a trusted name in home cleaning for over 40 years, is expanding its expertise into eco-friendly cleaning products. Motivated by customer demand and a commitment to sustainability, the company is now offering a line of cleaning products designed for personal use.
With a focus on safe, effective, and environmentally conscious solutions, these products reflect Molly Maid’s dedication to both customer care and the planet.
This exciting move into retail aims to fill a gap in the market by providing professionally endorsed, non-toxic products that homeowners can rely on.
What motivated Molly Maid to offer cleaning products directly to customers, and what gaps in the market are you trying to address?
We switched to safer cleaning products years ago – safer for the environment and our teams of cleaners – and since COVID, many of our customers had been asking us if they could purchase them, and especially the anti-bacterial sanitiser. There is no ‘professionally’ endorsed, eco-friendly products in the market and certainly not ones that have gone through as much rigorous usage as the ones that we use. The eco-friendly market is also expected to double in the next few years and the combination of our brand recognition and what we stand for as professional cleaners, provided what we think is the perfect opportunity to launch our products on-line. It also fits with our vision to help homeowners clean in the safest, most effective and sustainable way possible – whether it is through our cleaning services or the products we use to clean with.
Can you give us an overview of the range of products available and their intended uses?
Our initial launch consists of the four products that we use in almost every clean that we do;
- All-Purpose Surface Cleaner
- Antibacterial Surface Cleaner
- Limescale Remover
- Kitchen & bathroom Degreaser
These are sold in small bottles of concentrate to allow customers to dilute them into refillable, recyclable plastic bottles, which is the most sustainable way to purchase cleaning products. We have also included microfibre cloths as part of the cleaning kit, which is another way to clean more sustainably.
What factors were considered in the development process to ensure the products meet diverse customer needs?
Effectiveness and safety are probably the two most important elements of any product that we use. When I say safe, I mean safe for those using it to clean with and safe for the environment. Take our limescale remover for instance. Limescale products are sometimes the most harmful and toxic, but ours are non-toxic and can be used without any protective equipment. We also want to make it more convenient for homeowners which is why our products are being sold through a subscription model with automatic refills shipped every 3-months or based on the schedule individual customer needs.
How do these products align with current trends in eco-friendly or non-toxic cleaning solutions?
Recycling, no single use of plastic, zero waste, biodegradable and sustainable packaging all contribute to a more sustainable way of not only cleaning but living, and we’ve been cleaning like this for years. The cleaning products are also manufactured right here in the UK, 100% British, which helps to lower our overall carbon footprint. Finally, all of our cleaning kits feature biodegradable packaging which also helps to reduce waste and support sustainable disposal practices.
In what ways will customers benefit from having access to Molly Maid products for their personal use?
Consumers benefit from the experience we have gained for over 40 years and cleaning millions of homes with these products. We are sharing with families not only the products that we use to clean with but the cleaning processes we follow to help them clean their own home in the safest, most effective and sustainable way possible (our vision). Going forward we will be adding more cleaning products and tools and expanding the ‘how to’ videos on our website and social media channels to continue to help families clean more effectively. All of our products have a QR code that customers can scan to get instant information on the product and how to use it.
What are the various ways customers can purchase these products, and how has the initial response been?
All of our products can be purchased on-line through our newly created shop, www. mollymaidshop.com. We have only just recently launched the shop and have just given our existing maid service customers the opportunity to purchase the products. The response has been great with many customers saying, finally I can purchase them! Our full nation wide launch is targeted for the beginning of November and we’ve got some exciting social media plans to go with the launch of the f irst and only professional line of environmentally friendly products available in the UK.
How do these new offerings reflect Molly Maid’s commitment to quality and customer care?
Molly Maid can now be a one stop solution for a family wanting to clean in the safest, most effective and sustainable way possible. If they don’t have the time to clean their own home we can of course do this for them (it’s what we are known for), and with these products, they can also now clean their home in exactly the same way as our cleaners do. Beyond that, we believe that you have to do your part for the environment and our part is obviously centred on house cleaning and helping to clean in a safer and more sustainable way.
Are there any specific customer requests or demands that influenced the decision to launch these products?
Our brand has been built on trust which is why throughout COVID many of our customers approached us to purchase the products we use to clean their home with. They trusted that if we were using the products then they must work well. It was this trust that customers had in us and what we do that ultimately encouraged us to find the best way to help them to do this.
How does Molly Maid approach transparency in terms of product ingredients, sourcing, and testing?
We have gone through an extensive compliance process including independent lab tests for every product to back up our eco-friendly claims. All of the ingredients are listed on the labels on the back of the reusable bottles as well as how to and where to use the products.
What’s the company’s long term vision regarding customer feedback and product improvements?
We are following a similar philosophy as we do with our cleaning service – regularly check in with the customer to make sure they are happy. It has helped us to become the largest and most successful cleaning service in the UK. Our professional cleaning products aren’t any different and as part of the purchase process we have set up a comprehensive communication system to not only help us improve the products and purchase process but also to help customers in using the products. We aim to be a different cleaning product retailer by leveraging our 40 years of housecleaning experience to help customers clean their own home in, and it goes back to our mission, to clean in the safest, most effective and sustainable way possible.